Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
General Retailers
Multi-channel & Online Retailing
Return to: RBR Home | General Retailers | Multi-channel & Online Retailing

African online retailer Jumia to foray into three new markets

RBR Staff Writer Published 30 July 2014

African online retailer Jumia has outlined plans to expand into three new markets - Uganda, Ghana and Cameroon - in a bid to expand its footprint.

online shopping

Jumia, which launched in 2012, is referred to as a 'would-be African Amazon' set up by German venture capital firm Rocket Internet.

Presently, Jumia operates in Nigeria, Morocco, Ivory Coast, Egypt and Kenya, offering up to 100,000 different items for sale from its local warehouses.

Jumia co-founder Sacha Poignonnec told Reuters that: "We know we are early. We are coming to markets which are not as mature in terms of Internet penetration and Internet savviness but still there is a big appetite for this service."

Recently, the online retailer set up local offices in Uganda after initially launching a service there in February that relied on deliveries from Kenya.

Speaking about the new development, Jumia spokesman said that Ghana and Cameroon sites are set to open within the coming weeks.

Berlin-based Rocket Internet is planning to create the largest Internet empire outside the US and China, seeking to replicate the success of Amazon and Alibaba in markets such as Africa, Latin America and Russia.

"We start with a very deep knowledge of the market," Poignonnec said.

Jumia expects that the expansion would create about 100 jobs, with an initial team of about 30 people in each country responsible for customer service, packing, dispatch and delivery.

Image: African online retailer Jumia plans to foray into three new markets.Photo: Courtesy of freedigitalphotos.net/sixninepixel.