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Amazon opens checkout-free store in Seattle, US

RBR Staff Writer Published 22 January 2018

Amazon has opened its checkout-free grocery store to the public in Seattle, Washington, US.

The Seattle store, known as Amazon Go, is located at 2131 7th Ave, Seattle, near the corner of 7th and Blanchard. 

It uses technologies such as computer vision, sensor fusion, and deep learning. 

The Just Walk Out Technology automatically identifies when products are taken from or returned to the shelves and keeps track of them in a virtual cart.

After completing shopping, customers can leave the store. The company will send a receipt and charge their Amazon account.

Amazon said the nearly 1,800ft² of retail space is conveniently compact, allowing busy customers to get in and out fast.

To shop at Amazon Go, users should an Amazon account, the free Amazon Go app, and a recent-generation iPhone or Android phone.

The Amazon Go app is available on the Apple App Store, Google Play, and Amazon Appstore.

Customers will be charged for the products that they buy from their respective credit card identification stored, as there are no longer any checkout points or cashiers to pay for. There are shopping baskets or carts inside the store, as the checkout process has been automated. 

Amazon did not reveal its plans to launch other Go stores and also stated that it will not use the technology at its recently acquired retail chain Whole Foods. Testing of the store started in December 2016 for Amazon employees.

Reuters quoted Amazon Go vice president Gianna Puerini as saying: “This technology didn’t exist. It was really advancing the state of the art of computer vision and machine learning.” 

Image: Amazon Seattle campus. Photo: Courtesy of Amazon.com, Inc.