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Carrefour partners with Google to enhance shopping experience in France

RBR Staff Writer Published 12 June 2018

French retailer Carrefour has partnered with Google for the development of e-commerce applications for its customers in France.

The partnership will focus on three aspects: availability of Carrefour on a new Google shopping website and Google Assistant in France, development of a Carrefour-Google innovation lab and digital acceleration of the Carrefour Group.

With this partnership, Google will provide its technology and skills in AI, Cloud and new consumers shopping interfaces such as Google Assistant to Carrefour, while Carrefour will bring its product experience and know-how in logistics and sales.

The common objective of the partnership is to integrate the expertise of both the companies to offer new e-commerce services to consumers in the country, whether in-store, online, smartphone or with voice.

The services will be available through Google Assistant, connected speakers such as Google Home and on Google shopping website in France. They will be available from next year.

Carrefour CEO Alexandre Bompard said: “I would like to thank the Google teams, both in France and the United States for this strategic partnership for our two groups. This alliance makes Carrefour the first partner of Google on grocery e-commerce in Europe, creating a strong bond between the two companies.

“It also marks an important step in the new story written by Carrefour since the announcement of the Carrefour 2022 plan. It allows us to accelerate our digital evolution and get a head start in deploying the omni-channel approach we want to offer our customers.”

Google France vice president and managing director Sébastien Missoffe said: “Customers want assistive, simple and personalized experiences that help them make decisions on what to buy, assist with easily building baskets across surfaces, and provide a seamless checkout.

“With Alexandre Bompard and his team, we wanted to explore new distribution models and e-commerce technologies to deliver simple, frictionless and deeply relevant experiences for shoppers in France.”


Image: Carrefour logistics centre. Photo: Courtesy of Carrefour Group.