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Monoprix enters into exclusive negotiations to buy Sarenza

RBR Staff Writer Published 19 February 2018

Monoprix, a French retail chain and subsidiary of Groupe Casino, has entered into exclusive negotiations to buy Sarenza, an online shoe retailer in France.

Financial details of the acquisition were not disclosed. Sarenza offers more than 650 brands and 40,000 designs. The company generated more than €250m in sales in the last financial year.

The acquisition will enable to join forces of the Monoprix network, its Fashion, Home and Beauty offerings with the e-commerce know-how of Sarenza to create a ‘omnichannel lifestyle leader’.

Furthermore, the deal is expected to help in speeding up Monoprix’s digital transformation and can simultaneously consolidate Sarenza’s future by integrating it into a large retail group, which is active in urban markets.

Monoprix chairman Régis Schultz said: “This operation is fully part of Monoprix’s strategy. In our city-center locomotives stores, Monoprix uniquely combines a food offering, a non-food offering and innovative services.

“It is perfectly logical to recreate this complete offering online. After the agreement with Ocado last November, which reinforces our leading status on food delivery, Monoprix will position itself, with Sarenza, as a major player in non-food e-commerce.”

The transaction is subject to the approval of the French Competition Authority and is expected to be completed within the coming weeks.

Sarenza chairman and CEO Stéphane Treppoz said: “We are very pleased with this integration project, allowing us to join a major distribution group and to expand our product offering by leveraging the expertise of Monoprix, one of the most cutting-edge, innovative and popular brand among French people.

“To give access to the products sold on Sarenza’s website since 2005 to Monoprix’s clients is a great opportunity, which will make Monoprix’s website an admired model in online retail. I want to thank all of the financial shareholders of Sarenza, notably HLD, Bpifrance and Akila Finance, for their support since 2014.”

Image: The acquisition is expected to create an ‘omnichannel lifestyle leader’. Photo: Courtesy of FLLL/Wikipedia.