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Coolshop selects Mirakl’s Marketplace solution to expand online retail business

Published 21 November 2016

European online video game and accessories store Coolshop is using Mirakl’s B2C SaaS Marketplace platform to expand its online retail business.

Operating from stores in seven countries (UK, Germany, Sweden, Norway, Finland, Netherlands and Denmark), Coolshop has served over 1.6 million customers since its foundation in 2003.

Originally focused on computer games, the business has expanded to sell across 22 categories, giving customers the highest quality products and value for money.

The success of Coolshop has meant that space in its warehouses and stores has come under a lot of pressure.
Coupled with plans to continue expanding, the company needed to find a solution that would support controlled online expansion into new countries and categories, such as domestic appliances, without requiring a substantial investment in warehousing or infrastructure.

Coolshop CEO Jacob Risgaard said: “We fundamentally believe that a Marketplace is the natural way to grow Coolshop and means less risk or investment than other routes. Mirakl Marketplace will allow us to more quickly on-board suppliers and expand categories without needing to hold stock.

“Customers order from us, but items are shipped directly from the supplier through the Mirakl platform. The flexibility of Mirakl will also mean that we can expand into new countries at speed and localise our site for language, pricing, and which products should be available.

“What really attracted us to Mirakl, was not just the platform, but the support and expertise that we knew we would receive throughout the implementation, we did not feel that other providers could deliver the same value added services that would get us to market faster.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel.

Organisations can use marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. Ultimately this keeps customers excited about a brand and generates repeat business.

Mirakl EMEA senior vice president Eric Chemouny said: “Coolshop has seen the opportunity Marketplaces offer for low risk revenue growth and offer expansion, and moved quickly in its market to implement the Mirakl solution, which has consistently proven itself to help retailers meet these goals.

“As Coolshop continues to excite its customers with new categories and reach out into new territories we look forward to Mirakl playing a key part in the company’s continued success.”



Source: Company Press Release