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Instacart acquires Canadian grocery ecommerce platform Unata

RBR Staff Writer Published 19 January 2018

Same day grocery service provider Instacart has acquired Toronto-based Unata, a provider of one-to-one digital solutions for grocery retailers.

Financial details about the acquisition were not disclosed.

Together, the two companies aim to strengthen the future of online grocery shopping by using Unata’s digital grocery platform with Instacart’s technology and scale.

The acquisition will allow Instacart to meet its goal of becoming an independent partner to retailers.

Instacart founder and CEO Apoorva Mehta said: “Instacart’s mission has always been to be an independent partner to retailers and enable them to give their customers the best experiences using the best technology.

“This acquisition allows us to take that commitment to the next level. It represents a landmark win for retailers, who will benefit from Instacart’s scale, Unata’s highly configurable technology, and the deep grocery industry integrations this acquisition will enable.”

Unata will continue to use its name and brand and will function from its headquarters in Toronto, Canada. Instacart has pledged to invest more in innovation and resources at the two companies merge into a single platform.

Unata CEO Chris Bryson said: “Unata and Instacart have long shared a vision of innovating the grocery industry and building the online grocery shopping experience of the future.

“By combining the power of our teams and technologies, we can achieve this vision faster and for the first time ever offer a fully comprehensive, configurable digital solution for grocery retailers of all sizes.”

Bryson will continue in his current role and will report to Instacart chief business officer, Nilam Ganenthiran. The transaction is subject to customary closing conditions.


Image: Instacart acquires retail digital services-provider Unata. Photo: Courtesy of Instacart.