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Kwikee partners with Walmart

Published 10 August 2017

Kwikee, a North American provider of end-to-end solutions for the creation, management and distribution of brand assets and content, has partnered with Walmart to operate and manage a content-creation studio inside the latter's fulfillment center in Chino Hills, California.

Kwikee is already part of Wal-Mart's Content Service Provider (CSP) program and the launch of the Content Studio in Chino Hills is an extension of this successful partnership.

"Partnering with Wal-Mart to be on-site at one of their fulfillment centers is a game changer," said Aidan Tracey, CEO of sgsco, Kwikee's parent organization. "Having immediate access to the inventory in a controlled environment allows our team to quickly and accurately provide Wal-Mart with the premium digital assets they need to synchronize the physical and digital shelf in the fastest manner possible."

Kwikee will create, manage and distribute thousands of images and descriptions of stock-keeping units (SKUs), as well as create marketing copy for Walmart.com.

"As our digital shelves continue to expand, the need for consistent and high-quality SKU imagery and descriptions is critical for the growth of our e-commerce initiatives," said Ram Rampalli, global head of content acquisition for Wal-Mart. "Capturing these assets from within our fulfillment center ensures accuracy and saves valuable time in the production process." 

This launch signifies another one of the many best-in-class enhancements and new additions that Kwikee will introduce over the coming year, further strengthening its existing offering. Recently, Kwikee also launched Brand Propeller, a turnkey service to help small and emerging brands create the agency-quality e-commerce-ready imagery and product data they need to propel their brand onto the digital shelf quickly, easily and cost effectively.

Currently, more than 98 percent of the top retail, e-commerce, convenience, drugstore and wholesale companies utilize Kwikee-registered product content, which is provided to U.S. retail entities for use in physical and digital advertising, marketing, e-commerce, mobile and planogram applications. Kwikee works with a number of leading U.S. retailers to ensure they obtain the highest-quality and most up-to-date product-packaging content from more than 3,000 consumer packaged goods (CPG) manufacturers representing more than 100,000 products.

Source: Company Press Release