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Lord & Taylor to be featured in Walmart’s new fashion destination

Published 17 May 2018

The new Lord & Taylor store will be rolled out on Walmart.com in the coming weeks.

The flagship, which will debut with more than 125 brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony, Lucky Brand, H Halston and Effy, will be part of Walmart.com’s broader fashion destination.

Walmart US eCommerce fashion head Denise Incandela said: “As part of the Walmart.com redesign, and our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience. The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response.

“The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers.”

The Lord & Taylor flagship store features thousands of trend-right styles, including women’s, men’s, and kids’ clothing, shoes, handbags, accessories, and jewelry, that will be updated regularly. Customers can shop by category, shop by brand, or draw inspiration from editorial stories. Orders over $35 will be eligible for free two-day shipping.

Lord & Taylor Digital senior vice president RJ Cilley said: “This innovative flagship on Walmart.com is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence.

“We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands.”

The Lord & Taylor flagship store complements Walmart.com’s everyday fashion assortment of millions of affordable, on-trend items. Walmart.com’s new fashion experience will consist of two shops: Everyday Brands and Premium Brands.

To distinguish Walmart.com’s premium shop, a ‘Premium Brands from Lord & Taylor’ header will run across each premium brand page. In addition to the categories offered by Lord & Taylor, Walmart.com’s broader fashion experience will also feature watches, luggage and travel, seasonal shops and premium beauty.

Source: Company Press Release