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SUPERVALU signs reseller agreement with Instacart

Published 21 June 2018

US grocery wholesaler chain SUPERVALU has signed a reseller agreement with Instacart, in a move to create a new professional services offering and also for expanding its digital capabilities.

The agreement allows SUPERVALU to offer the benefits of online shopping and delivery services to more than 3,000 independent retail stores supplied by SUPERVALU as well as other retailers across the U.S. in the over 240 metro areas where Instacart operates.

Instacart’s turn-key solution provides same-day grocery delivery or in-store pickup services to retailers through the use of personal shoppers who pick and deliver orders to consumers in as little as one hour.

SUPERVALU digital vice president Tom Kraus said: “Consumers today want the ability to shop for food and groceries anytime and anywhere.

“Instacart allows retailers to meet customers when and where they want to buy with delivery in as little as one hour.”

The e-commerce platform provided by Instacart requires limited capital investment and, when combined with SUPERVALU’s digital marketing services, will provide SUPERVALU retailers with the capabilities to service more customers, more often, without POS integrations or additional labor costs.

The Instacart and SUPERVALU agreement offers significant benefits through contracted pricing, placement on Instacart.com, and marketing expertise and support for retailers offering e-commerce to consumers.

Instacart chief business officer Nilam Ganenthiran said: "Instacart's success is driven by offering communities a same-day grocery delivery experience from the stores they love.

"We are proud to offer our services to SUPERVALU’s independent retail stores to give customers a convenient, time-saving option to get the products they have come to rely on from their beloved neighborhood brands."

SUPERVALU’s e-commerce services are grocer-focused, comprehensive solutions that are designed to provide the tools retailers need to increase sales, improve profitability, and implement a more efficient process.

From consulting to websites, mobile apps, and loyalty programs, SUPERVALU’s e-commerce solutions bring a fresh perspective providing retailers with tools and expertise to build digital marketing and e-commerce channels.

Source: Company Press Release