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Williams-Sonoma launches e-commerce sites in Canada

Published 06 December 2017

Williams-Sonoma has launched four new e-commerce sites for Canadian customers.

The U.S.-based home furnishings retailer currently has 24 brick and mortar stores in Canada and, for the first time ever, will provide the market with a robust product assortment through company-owned and operated e-commerce sites.

The new sites for Williams Sonoma, West Elm, Pottery Barn and Pottery Barn Kids brands will offer an enhanced customer experience including full access from mobile devices, localized content and new product offerings.

As a global, multi-channel retailer, Williams-Sonoma, Inc. generates over 50% of its revenues online, and further development of company-owned e-commerce sites is a key component of the company’s global growth strategy. Beginning in 2013, Williams-Sonoma, Inc. launched its first international websites in Australia and the United Kingdom, and now the expansion into Canada allows the company to provide a premier multi-channel experience to customers in that market.

“Canada is an important market for us, and we are excited to offer our Canadian customers the convenience of online shopping, providing them with a complete multi-channel experience,” said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. “In addition to our retail presence, we are now able to engage with our Canadian customers online and through their mobile devices with localized content and enhanced product offerings.”

The new sites will include mobile functionality that will allow customers to make purchases from any mobile device. The online customer experience will also include localized content marketing that highlights Canadian holidays and traditions.

The sites will feature products sold in Canadian stores, as well as select new assortment offerings that have yet to debut in the Canadian market. At launch, new-to-market items will include a curated assortment of best-selling products from the U.S. including cutlery and cookware from Williams Sonoma and furniture and decorative pieces from West Elm, with additional selections in the coming months.

Source: Company Press Release